Posts in this category look at opportunities within alternative data for finance and educate about alternative datasets on Nasdaq Data Link. Alternative data is not traditionally considered financial data but nonetheless offers investors market insights. It is often quite “raw”, meaning that the investor has to do data mining or data science to extract insight. Examples include: consumer trends, data accumulated from sensors, and business operations data.
Imagine having a daily window into where business professionals are booking, at what rates, under which brands, and if they’ve cancelled before check-in.